This Supermarket Has Done Something For The First Time
It’s the decision that has got people talking and sparked a debate like nothing we have ever seen before.
UK supermarket Asda has decided to start stocking it’s tomato sauce and ketchup.. in the fridge.
Ketchup 100% belongs in the fridge— Ed (@EddieStaniland) February 7, 2017
The reasoning behind it? Well, their research has shown that 53% of people prefer their ketchup being stored at a nice chilled temperature.
The debate has blown up because, of course, it has always been stored on the shelves and everyone knows where it is but people are getting angry because the directions on some bottles are clear.
U nasty if u don't put ur ketchup in the fridge— Pimp Daddy Woodrow (@Woodrow_So_Yuck) February 7, 2017
Especially on Heinz bottles, where the advice is to refrigerate after opening and then use within eight weeks.
If you put ketchup in the fridge I just dunno for you tbh— rob (@robynkaylax) February 7, 2017
Asda’s Victoria Williams said 'Tomato ketchup is a staple of many of our customer's weekly shop but a recent debate has prompted us to trial two areas to stock our great value own brand tomato ketchup sauces, so we can end the debate once and for all and give everyone what they want.'
No one in this house keeps their ketchup in the fridge and I'm wondering if I can live in this chaos for much longer— Janey (@Janey_Johnson1) February 7, 2017
At the moment, the trial is taking place at one store and will be rolled out if successful.