Tradies Furious After 'Offensive' Games Ad By Government
A whimsical ad featuring a tradesman on a pink child's bike, power-walking doctors and a pelican with a penchant for planning was meant to encourage people to consider travel alternatives for the upcoming Commonwealth Games.
But instead, it's caused Queensland Premier Annastacia Palaszczuk to apologise after it upset at least one tradie.
"There wouldn't be a Commonwealth Games without the work we've done and to now tell us to get on our bikes is extremely rude ... it's just a spit in the face for tradies," an indignant Mitchell Hemmings told the Gold Coast Bulletin.
Tradies on the Gold Coast are angry over a new Commonwealth Games ad that urges locals to rethink how they travel during the event, depicting a builder on a pink children's bike. #GC2018 #7News pic.twitter.com/UMn92H6JFH— 7 News Gold Coast (@7NewsGoldCoast) January 15, 2018
In the scene which offended Mr Hemmings, the animated tradesman pedals past gridlocked traffic with some tools in a flowery basket fixed to the front of the bike while the doctors stride alongside him.
Following the blow-up over the ad, Ms Palaszczuk apologised to anyone offended and said she didn't want anyone to feel "people are having a laugh at them".
The ad is part of the Get Set For The Games campaign which urges locals to consider alternative forms of transport between April 4 and 15, to help people avoid congestion.