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23 Photos That Demonstrate The Power Of Make-up

We all know that make-up has incredible powers.

It can perk you up, make you look incredible when you feel anything but - and it also has the power to make you look like someone else entirely.

Yep - it can do all of those things and more - and each week it seems as though there's a new product or make-up application technique for us to obsess over. Things like contouring.

Contouring is a make-up trick that uses shadow and light to create the illusion of a bone structure that isn't really there. Kim Kardashian is a fan - and with good reason, it's pretty amazing!

Check out the difference it makes to these before and afters...

(but first, here's how to perfectly contour your face in under 4 minutes!)

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Images via San Francisco Globe

Video via TheMakeUpChair YouTube

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