An incredible new initiative has been established in the form of an Instagram account showcasing the abundance of small businesses in bushfire-affected communities, encouraging Aussies to spend their money at places that need it the most. 

Launched by Turia Pitt and Grace McBride, ‘Spend With Them’ has already amassed close to 50,000 followers.

“Once these fires are finally ‘over’, it won’t be over for many of the local businesses in fire-ravaged towns. A lot of these places (like my home in Mollymook, and Mallacoota, Kangaroo Island, Eden, etc), rely on the tourist dollar for their very survival,” Pitt wrote on Instagram.

“This is a way to put money directly in the pockets of the people and communities who need it the most, and need it NOW. Long after the threat is over and the choppers stop flying overhead. Long after summer ends and the wail of sirens ceases in the streets. Help them rebuild. Make them feel heard. Spend with them.”

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My last post was long. So, let me get into the guts of it here: Once these fires are finally ‘over’, it won’t be over for many of the local businesses in fire-ravaged towns. A lot of these places (like my home in Mollymook, and Mallacoota, Kangaroo Island, Eden etc) rely on the tourist dollar for their very survival. I’ve been motivated by Tegan Webber’s #GoWithEmptyEskys campaign and by the legends at @buyfromthebush. And so this is what I’m doing. I’ve created @spendwiththem, a place to feature businesses in fire-affected towns. So, if you want to buy something (now, or in the future), check out @spendwiththem and buy something from one of these places. Spend your money with the people and the communities who really, truly need it. They need you. We need you. This is a way to put money directly in the pockets of the people and communities who need it the most, and need it NOW. Long after the threat is over and the choppers stop flying overhead. Long after summer ends and the wail of sirens ceases in the streets. Help them rebuild. Make them feel heard. Spend with them. And, if you’re a business in a fire-affected town, hit us up at @spendwiththem to be featured. Much love to all of you, donating, spending, and doing everything you can. I’m blown away. Turia xx #spendwiththem

A post shared by Turia (@turiapitt) on

Some of the incredible businesses mentioned include Akwa Surf in Milton, Stony Creek Farm Distillery in Bega Creek, Guerrilla Roasters in the South Coast, and Milton Mushrooms which have all been affected by the devastating bushfires.

Marita, who owns Milton Mushrooms on the South Coast, lost her property when fires swept through it twice in the last few weeks. Fortunately, the house and her 20-year-old donkey survived, but the rest of the property was destroyed.

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“You can #spendwiththem by picking up locally designed greeting cards, stickers, tote bags, zines, and her incredible Reishi Spiced Cacao and Just Reishi mushroom powders,” the Instagram post reads.

The initiative – inspired by the #BuyFromTheBush campaign – encourages Aussies to buy from rural boutiques, brands and vineyards, subsequently keeping funds flowing into drought and bushfire-affected communities.

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To find out more about the initiative and to follow ‘Spend With Them’, click here.